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Brand and Marketing

Brand and Marketing

Our brand is more than just a logo. Our brand is the story of our company. It is our personality, our values and what Harcourts Grenadier stands for. As a real estate professional, first impressions count. That is why we provide our people with world-class marketing products and systems that highlight the strength of the Harcourts brand whilst showcasing you as a professional and a part of Team Grenadier. 

Our Brands:


Campaign Track


campaigntrack is an innovative programme designed to coordinate and manage all of your marketing campaigns via one central point. A full suite of Harcourts products is available online, allowing you to deliver quality and consistent campaigns to the market quickly and effectively.

Social Media



As a dynamic and ever evolving business, we embrace new technology and communication trends. To capitalise on the growing social media marketplace, we actively promote our business through Facebook, Twitter and other mediums, and have integrated these platforms into our websites and other marketing collateral.

Innovation in Global Luxury Marketing


Luxury Property Selection is an exceptional marketing programme developed from comprehensive research focussed on the luxury consumer. Exclusive to Harcourts, Luxury Property Selection is a premium listing tool which includes an innovative website showcasing a portfolio of the finest luxury properties worldwide. Designed to give you an edge in the luxury property space, Luxury Property Selection is a powerful marketing tool which reaches high profile purchasers both locally and internationally through our global network.

   

Public Relations/Communcations


The outstanding achievements of our people deserve an audience. Harcourts is renowned, not only for fostering such success, but also for effectively communicating and celebrating it. With our dedicated communications department facilitating regular media opportunities, your profile can be raised to astronomical heights.

BlueBook



The celebrated Harcourts Bluebook is an exclusive publication showcasing the latest properties on the market and is distributed throughout the Harcourts network. The Bluebook will allow your clients’ properties to shine in a unique format and is the perfect vehicle to boost your profile. 

Research

We survey our clients monthly in order to identify key market trends early. Gathering feedback on performance, motivation and satisfaction levels provides data which helps us continually develop our team and adapt to market changes. Regular internal surveying of the Harcourts team provides us with internal satisfaction levels and allows us to provide the best support systems and tools in the industry.

Join Our Team